The Story of Chiara Biasi: Fashion Blogger
Undoubtedly one of the most successful fashion influencers in the world today, Chiara Biasi is a powerhouse of modern influencer marketing. Originally hailing from Italy, Chiara has been able to turn her work as a fashion blogger into a promising career at the forefront of international fashion. Here’s everything you need to know about her.
Where is She From?
Born and raised in Pordenone – a town situated in the northeast of Italy – Chiara eventually left the town behind when she made the move to Milan.
She took her first steps towards social media stardom when she decided to start her own channel on the popular video sharing platform YouTube. Posting her first video on March 21, 2013, she racked up an impressive 18,000 views right off the bat. In doing so, she laid the foundations for her meteoric rise towards the top.
Finding considerable success at a young age, Chiara began blogging at just 20 years old. Having originally opted to study Economics during her stay in Milan, she soon decided to focus all her efforts on finding success as a fashion blogger.
Inspiration had never been far away, as she lived with fellow blogger Chiara Ferragni during this time. Today, Ferragni has herself become a renowned fashion icon, having taken first place on Forbes’ list of the leading fashion influencers in 2017.
Rise to Fame
Once Chiara Biasi had set her sights on conquering the world of fashion, there was little stopping her from becoming one of the leading lights in her field.
Relying on her natural charisma and sense of style, she soon built up an immense online following.
Connecting with her audience on several major platforms, Chiara earned popularity with audiences across the globe. Her eclectic mix of content – which includes fashion shoots, travel photographs and daily routines – has proven to be a hit with audiences the world over.
Her significant online influence is reflected by the sheer number of people who follow her. With more than 2 million followers on Instagram, 100,000 followers on Twitter and 236,000 likes on Facebook, Chiara continues to dominate the online fashion sphere.
Providing her fans with a unique take on fashion and lifestyle, she has successfully forged her own unique brand over the course of her career. As a result, her work attracted attention from a diverse range of notable brands. Since then, she has worked with major names on their influencer marketing campaigns, including fruitful collaborations with the likes of Braintropy, Patrizia Pepe, NORTHLAND and Puma.
What is She Doing Now?
Chiara has also found popularity as a fashion designer, having designed her very own collection of swimsuits, partly due to demand from her followers. Furthermore, she also collaborated with fashion brand De Rigo Vision on a popular collection of sunglasses.
Today, she continues to work with notable names in the fashion world, travelling between various global destinations as a result. She recently expanded on her ventures following the publication of her autobiography, Chiaroscuri.
In it, Chiara discusses the details of her life as a social media influencer, as well as touching upon the importance of independence in her line of work. Commenting on why she wrote the book in an interview with Grazia, she said:
"Maybe I did it to say we're all on the same boat and pretending to be something that did not lead to the worst evil: unhappiness.
"I am like that, no obligation to love me, I can like it or not, like everyone else, but we learn (and I say it first of all to myself) not to judge people from what they do. Behind a selfie there can be a forced smile, behind Photoshop an enormous insecurity: a lot of colour is used to disguise a lot of darkness ... let's all think a little more before pointing the finger "
A Formula for Success
Laying a particular focus on her urban, sporty style, Chiara Biasi isn’t afraid to stand out from the crowd. In fact, it is this unique personal style that has helped her take up a unique position among top fashion bloggers.
Able to establish a sincere connection with her online audience, her work is a prime example of the unquestionable power of influencer campaigns in connecting brands to a new and exciting online audience.