National retailer, Boots, have launched a ‘Show Them you Know Them’ campaign. The campaign encourages more people to find and buy the perfect gift for their loved ones using the Boots Buyers Guide. To review and promote their gift guides, Boots seeked the help of a male and female influencer.
We identified Robin James, aka A Man For Himself, and Amelia Liana both to endorse this campaign. With significant following and specific content to beauty, grooming and fashion, they were able to take Boots to their direct target audience.
As part of the partnership, they both created a blog post, YouTube video and either an Instagram post or story featuring the Boots Buyers Guide.