Kenwood

Brief

To complement their #feedyourimagination campaign promoting the Chef Titanium, kitchen appliance manufacturer, Kenwood, were on the look out for a high-profile influencer with a recognisable family member.

Delivery

With our expertise in matching brands with influencers we were able to secure Kenwood, with Made in Chelsea star, Binky Felstead who has 1.4 million followers on Instagram, along with her mum Jane Felstead.

Working with Kenwood, Binky and her mum were filmed using the Kenwood Chef appliance to re-create her mum’s traditional strawberry cheesecake. With the pair’s hilarious personalities, the result was a funny video which helped promote the Kenwood campaign.

Once the video was shot, Binky used her significant social media following, to share the video via an Instagram post, Instagram video and Instagram stories.

Results

Kenwood Infographic

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