Newcastle University

Brief

Bringing superior student accommodation to universities around the UK and Europe, Roman House were looking for a high-profile YouTuber to create a far-reaching brand awareness campaign. 

Delivery

We placed the brand in partnership with South African-born YouTuber, Joshua Pieters, who has 924,831 subscribers on YouTube, and has had 81,423,503 views on his channel.

Ahead of Freshers’ Week, Joshua collaborated with Roman House and spent the night living as a student in Newcastle. Filming his experience and stay in the luxury student accommodation through his vlog, Joshua highlighted the key features of the apartment building including the private gym and spacious en-suite bedrooms. 

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