To generate activity around Princes Meat’s corned beef taste challenge campaign and demonstrate the diversity of Princes’ tinned corned beef by using three top food bloggers.
We selected and secured Princes three top food boggers – A Mummy Too, Recipes from a Pantry and Fuss Free Flavours – to help with the brand’s promotional activity.
For the collaboration with the brand these three bloggers came up with, made and then shared their recipe using Princes tinned corned beef. The result was three unique dishes, including corned beef tacos, corned beef pasties and the ‘ultimate’ corned beef sandwich.
As well as a blog post promoting the brand and sharing their recipes, each blogger posted an image of their corned beef dishes on the three key social media platforms – Instagram, Facebook and Twitter.