In 2016, UK consumers spent £4.33 billion on games. This multi-billion-pound industry means brands need to increase their marketing activities in order to capture the attention of the consumers.
At the same time, the world of gaming has evolved. Instead of taking a brand’s word for how great their game is, consumers are now turning to gaming influencers for reviews and honest feedback before parting with their money. It is this process that is contributing to a brand’s reputation and sales growth.
Finding the right gaming influencer who has the following to benefit your brand can be a hard task. At Influencer Champions, we use our vast portfolio of influencers and our knowledge to pair them with the right brand. We do the hard part, leaving you to reap the rewards of a successful relationship.
Gaming, especially on YouTube, is one of the most popular types of influencers. With some of the top creators in the world being gamers and billions of people playing video games, influencer engagement is vital for all brands looking to work within this worldwide phenomenon.
Brands such as Microsoft are focussing on this new form of marketing and are partnering with influencers for their new campaigns and Xbox games, inviting them to a ‘real-life warzone’ for the launch of Halo Wars 2 and allowing them to vlog their experience.
If you are a brand looking to benefit from the prestige that influencers bring, then get in contact with us today. We have the solution.